Of course, these unis looked utterly stupid.
Unless you think they looked awesome.
Which maybe 15% of Steelers fans did. And you take that 15% of maybe 1 million (guess?) Steeler fans around the world, assume a merchandise buy rate of 50% of those 15% of that 1 million, and take an average NFLShop.com purchase of $29.99... and well... ah fuck it.
The NFL loves its money, and it will stoop to any gutter level to scoop up even more. The NFL is like a rich guy up to his shoulder reaching into a sewer grate for a shiny nickle.
But hey, nobody got hurt by the stunt (except your eyeballs) and if you don't like it, don't buy it. Yeah, Capitalism!
If you want to know more about the flimsy pretense of this shameless cash grab, the boys at UniWatch.com are all over it - as they are with all things uniform and logo in sports.
(They, are the REAL "Man From U.N.C.L.E.")