Looks like he's making a hostage video.
"Hey, it's Mike Shanahan! They told me to hold this football up, and just ignore the AK-47 pointed at me off camera. Come on out, and enjoy some exciting Redskin football this fall! Especially, if we overpay to move up and get RG III, or do the utterly predictable and sign a crippled Peyton Manning. Call below for tickets!"