Yes, he's a helluva driver. The champ! But he also isn't afraid to speak his mind, and to my great and pleasant suprise, he really "gets it" when it comes to what makes sports fans STAY HOME these days, in a digital, everywhere-connected, high-defnition world.
From this USA Today feature back in February, Keselowski nailed it when he said this...
"Three years ago, a track tried to put in Wi-Fi and was told no because of the Sprint (title sponsorship) agreement. Someone needs to step in at that point and say, 'I'm sorry, we're putting Wi-Fi in.' We can't miss out on these things. The speedway had funding in place from the government to do it, and we said no? Are you kidding me?
I know I'm considered a social media leader because I'm active on Twitter, but it's much larger than Twitter. It's about technology, because that is what's driving my generation. Being able to text your friend and say, 'Hey, I'm at the hot dog stand, do you want a hot dog?' while they're in your seat, and you're in a line that took 30 minutes, you need to have service to do that.
The fact I can go to a race with a Verizon phone and not have service when the race starts is a major problem. What needs to be done to fix that is you need to allow other carriers to come in with their boosters and whatnot, and that's not happening. That's not acceptable.
You can't tell a fan that doesn't have service, 'We're working on it.' They bought their ticket already. That money they spent was for "worked," not "working." We have to open our eyes to the big picture. That's our sport's challenge. Can we do that?Absolutely, spot on! And he also isn't afraid to call out short sighted gimmick campaigns, that won't likely expand the sport's fan base in the long run......
On Danica Patrick
When Danica (Patrick) gets in the car, I don't think, 'Oh there's that girl.' I think, 'Oh, there's that 30th-place driver.' That's the reality of it. People who talk to me about Danica and say, 'Man, you need to give her more of a chance.' No, you need to give her less of a chance. You need to treat her equally and think about those who never came even close to getting the opportunity she had."
I recommend the entire piece, because the kid shows a pretty savvy grasp of how fans interact with drivers in today's media environment. NASCAR would do well to listen to him. But knowing them, good luck.