Now that Lindsay Vonn has won her gold in the signature, heavyweight division, alpine event - downhill - she is free to start ringing the endorsement register to her bank account's content.
Good for her.
The gal is so All American she makes the Osmond family look like Bin Ladens. Blonde hair, blue eyes, killer smile, a body harder than a run full of icy moguls, and most importantly - a winner!
My colleague Andy Pollin reminded me that she was "sorta like" the Suzy Chaffee of the new millenium.
Ahhhh, yes. Suzy Chapstick!
Greatest name-to-product-endorsement-match ever!
A hot blonde skiier, whose name sounds exactly like the one critical product to have in your ski parka: lip balm!
The only problem, is that Suzy Chaffee didn't win a gold medal. Not even close!
"Chaffee was named captain of the US Women's team and was one of the favorites in the downhill at the 1968 Winter Olympics in Grenoble, France. She finished 28th in the downhill, blaming her poor showing on using the wrong wax, but she made a global impression with her skin-tight silver racing suit."
This isn't to say she sucked.
She was quite good at freestyle skiing (a much tamer form of ski "dancing" almost, not the radical freestyle of today with jumps and flips and moguls) and went on to advocate strongly on behalf of Title IX.
But Vonn is a certified winner. And nothing smells - or sells - like winning, baby!
Now that she's done the SI Swimsuit issue, I ask: first female gold medal winner to go "all nude" for Playboy, anybody? I mean, tastefully done, of course.