And course, for the professionally offended: "horrific."
“It’s pretty horrific,” says Ricki Fairley-Brown, president of the multicultural marketing agency Dove Marketing. “Why do they have a white guy from Minnesota faking a Jamaican accent?”
Even more troubled by the spot is Rochelle Newman-Carrasco, chief hispanic marketing strategist at Walton Isaacson, an African-American, Gay/Lesbian and Hispanic agency. “What happens in this ad is that the culture becomes a punch line, and that is offensive.”
Pop cultural guru Barbara Lippert is not amused, either. “It made me uncomfortable to see all of those white people in an office setting doing this,” she says. “I found it offensive.”
They are still booing black soccer players in Europe, for God's sake! And here, we're worried about... this. And the "Rooney Rule."
If this is the state of legitimate conversation in America - the MOST open, free, multi-cultural, multi-racial, multi-religious, and progressive minded country in the world - then we are doomed.